Journey of Life, Career and Love from Ayah Chor's View: Seven Friday

Every once in a while, someone/something has to rattle these 'set of norms' for it to progress as most industries governed by it in the modern days. Most of the time, such individuals are labelled as crazy/outrageous. But crazy can also be a good thing, and in the words of Tony Mendez from the film Argo, “sometimes a plan can be so crazy, it might just work”.

As a uniquely square rounded design timepiece, it would not be complete if the wearer are not equip with the "Craziness" of it. Although, I'm not a professional writer about timepieces but nevertheless sharing this is make me feel content no matter who you are because I believe we all deserve the best.

ABOUT SEVEN FRIDAY

In his live interview Mr. Daniel Niederer says,

"SEVENFRIDAY is probably shortest and most precise explained with "carpe diem". Its our way of saying that we try to do and live what we enjoy every day." -Dan Niederer
Product Launch

Zurich, July 12th 2012 - The Zürich (Switzerland) based company and brand Seven Friday Ltd is launching its first watches - the P1 and P2.

Zürich, December 7th 2012 - After the successful launch of the first two model, called P1 and P2, SEVEN FRIDAY presenting it's third model the P3.

Followed by P1/2 @ Bright - > Full White, P3/2 @Riviera - > Dark Brown Wood Case & P2/2 @ Works - > Black PVD Case with Yellow Gold Lining (coming soon)

The Specifications

Case: Stainless Steel Thickness: 13 mm Dimensions: 47.6 x 47mm Lug Width: 28 mm Crown: 8 x 3 mm, Movement: Miyota 82S7 Water Resistant: 30m Lens: Mineral Crystal w/ AR coating, Strap Color: Ref to specific series Strap Size: 28mm at the lug to 24mm at the tip Lume: No Warranty: 2 years

The Design

The SHAPE, STYLE and CLASSIC MODERNITY lays between and creates an exciting atmosphere.

The SQUARE is surrounded by the animation ring made of aluminum, catering additionally to the haptic and visual senses.

Eye catching FACE which consists of hands, discs, dial and movement. The indicators are designed and arranged in a way to bring in the complexity of the movement to the surface. Surprisingly, the DIAL alone is made of FIVE separate pieces / layers with eleven different applications.

CASE is made of stainless steel complex was constructed and protective casing.

Elaborately detailed CASE BACK. Interestingly, there are sort of two case backs, the main case back, which is held in with four screws, and then a hatch/plate, held in by another set of 4 screws, that contains the text and decoration. The plate has been heavily etched with various details about the watch such as the case dimensions, the strap dimensions to the water resistance and some movement details. Each text description is accompanied by a descriptive drawing. There is also a large Seven Friday logo, with an inverted etched treatment, as well as various reference numbers.

The Inspirations

The P1, cool and slightly restrained in the colouring ''Symbolizes'' the present industrial aesthetics the "Industrial Gas". For this reason the colours silver, black and rhodium are mainly used.

The P2, warm and with strong colouring of copper Strongly reminds the Beginning of the industrial times, the "Industrial Revolution". Also the various shades of grey used in combination with the various finishing are a testament to this subject time.

Influenced by the no-nonsense attitude of the coffee racer SEVEN FRIDAY Went about Creating the latest model. In contrast to the visual and interface box - All which are all in different shades of black and dark gray - are the signal-red highlights on the dial.

The P3, inspired Itself from our third industrial universe "Industrial Engines". Fast, dynamic and powerful, that's how the P3 presents Itself.

The complex building Attracts and Fascinates the spectator and makes having a timepiece experience. A variety of materials, colours and finishing completes the uniqueness of the collection and takes the user on a tour of ongoing discoveries.

The Recommended Retail Price (RRP) for Seven Friday

P1 @ Industrial Essence - > SS Case with Black Ring
* Practical & Flexible in changing strap colours, design & texture.

P2 @ Industrial Revolution- > Grey PVD Case with RG Ring
* Suggested to purchase SF Light Brown leather strap.

P3 @ Industrial Engines - > Black PVD Case with Red Marking
* A look as it is with no compromise. Once you go black you never go back.

P1/2 @ Bright - > Full White
* For "Snow White" type of person, once in a ........

P1/3 @ Orange - > Black PVD Case with Orange
* One word - Funky.

P2/2 @ Works - > Black PVD Case with Yellow Gold Lining

* Seven Friday leather strap are available.